Alex graduated from Savannah College of Art and Design (SCAD) with a B.A. in Advertising before making her way to San Francisco. There she worked as a copywriter, arm-chair designer, and marketer for 9 years for brands like Benefit Cosmetics, Prezi, San Jose Sharks, Yelp, Ozy, and Earnest.

Her work has been featured in The New Yorker and appeared on TV, radio, urban subway panels, and billboards—you may have also seen some of her thumb-scrolling copy on your social feeds.

Since then, she’s moved back to Texas and has worked with amazing companies like Milk Bar, Hims and Hers, End Well, Elix, Mister Sizzles, Elliot’s Hospitality, and more.